Every component of their marketing materials was designed to give them a national, competitive look, while incorporating the rich history and culture of their Louisiana roots. Materials included their mission and value statement, names and logos for upcoming developments (Sawgrass Point in Gonzales and Sweetwater Point in Addis), company tagline (Live on Point), the naming of property unit layouts, property banners, printed materials (promotions and newsletters) for current residents, PowerPoint presentations for investors, comprehensive social media presence, web design, web development and website content that highlighted not only their ongoing commitment to the surrounding communities, but their personal involvement with organizations such as the YMCA, CASA and animal rescue and adoption agencies.