Our first step was to completely overhaul their brand and create a colorful, cohesive and convenient messaging platform, with components such as easily-accessible brochures, bus-side and bus shelter ads. We then redeveloped their website to enhance their customers’ experience, with features that included an alert system for route changes, easier single and multi-day ticket purchases, a RouteShout app which tracked buses in real time and a large interactive map to locate stops and routes across town.