iab goes BIG | 03.09.11
In an effort to bring the big bucks to the web, the Interactive Advertising Bureau (IAB) has selected six new ad formats.
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Sneaky, Sneaky: J.C. Penney Lands in Hot Water as they Tamper with Google Search Results | 02.15.11
If you have ever wondered how search result rankings come to be, one of the criteria involving "organic," or non paid results, is the
number of links from other websites linking to a particular one. In
this case, J.C. Penney engaged in exorbitantly scattering links
throughout the net to their site, for anything from dresses, to travel
gear, all in the hopes of raising their sites profile on Google
searches. Google is not to happy about this, as they consider it
cheating.
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Fusion Charts v3 Animated Graphs and Charts | 02.13.11
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Facebook Ad Types | 07.24.09
Polls and quizzes, video engagement ads, branded gift engagement ads, event engagement ads, fan page ads, and hybrids.
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Online Advertising Spending Set to Contract | 02.27.09
As Search Growth Slows and Display Demand Drops, IDC Paints Grim First Quarter Picture
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Trade Show Advice from Skyline | 01.16.09
If your boss, or your boss's boss, demands that you cut your trade show budget by 5% or 10% or even more, what would you cut first? Here are some tips industry veterans shared that can give you a place to start and where not to cut first.
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The 10 Commandments of Web Design | 07.03.08
BusinessWeek.com spoke to a bevy of experts and distilled the must-follow rules top online designers live by in 2008
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Interactive Advertising Bureau [IAB] Offers Best Practices | 05.30.08
The "Interactive Campaign Setup Best Practices" is a new set of guidelines from the IAB to help agencies avoid making critical errors during the various stages of the online ad buying process. The recommendations, which were developed in consultation with agencies including Avenue A/Razorfish, Digitas, MediaVest, and Horizon Interactive, are part of the third in a series of white papers from the IAB's Ad Ops Council.
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International Newspaper Conference Reports | 05.15.08
78th Annual International Newspaper Marketing Association World Congress was held a few days ago. To celebrate this conference's achievements, the INMA created The Ticker, a multi-media micro-site that includes video interviews with key speakers, news coverage of all sessions and announcements, and photo coverage. You can access this site for free by clicking here.
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Mall of Louisiana Marketing Opportunities | 05.09.08
There's a new marketing opportunity at the Mall of Louisiana. This letter and attachments has the details.
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Marketing Experiments Uncover Gap Between Intuitive Incentive Effectiveness | 04.18.08
From MarketingExperiments.com:
Case Study 1
We conducted a 22-day test for a computer products retailer to determine the difference between the perceived value of two quality incentives. An email capture pop-up offered a sweepstakes entry form. The "prize" was either a cordless keyboard and mouse or a portable MP3 player. The keyboard and mouse outperformed the MP3 player and increased email capture by 319% (5.71% vs. 1.79%). The keyboard and mouse incentive had a higher Perceived Value.
Case Study 2
We performed a 37-day A/B/C split test for a financial research company with the goal being to increase conversion by finding the ideal incentive. The Control's incentive was a free New York Times best-selling book: Freakonomics. On Treatment 1 the incentive was a free investment research kit. In the third case, the incentive was both. The best?seller outperformed the investment research kit by 81%, and outperformed the combined incentives by 58%.
If one incentive is good, why wouldn't two be better? Read the study "Finding the Ideal Incentive" for more details
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PetButler slogans prove that funny sells | 03.11.08
I was driving in traffic the other day and noticed a fully branded truck with a number of slogans on it. I didn't know that I needed a PetButler, but this advertising is convincing me that I should pay for it.
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Barefoot on the court | 02.20.08
IUPUI coach Ron Hunter started a campaign to collect athletic shoes for children in need in Africa after meeting Samaritan's Feet founder Emmanuel "Manny" Ohonme. Hunter's original goal was collecting 30,000 pairs. He initiated one simple act of promotion -- coaching his games barefooted.
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Super Bowl Ad Ratings | 02.06.08
It was alot of fun participating in Nielson Media's live critique of the Superbowl Ads. You can view the ads online here: Adweek. The ads were rated on a scale from 1 (FUMBLE) to 4 (TOUCHDOWN!!!). Based on the live votes Sunday night, here are the results.
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Lessons in criticism | 01.25.08
On February 3rd, the loudest, most critical, and most enthusiastic members of the "Hey! Nielsen" community will participate in Nielsen's first-ever Super Bowl ad review panel.As a beta member of the ratings-fan community, I was invited to join. This panel of critics will rate the ads live. The reviews will be shared with curious (dare we say "anxious"?) advertisers and Nielsen customers to help them understand whether their ads are fumbling or scoring. At $2.8 million for thirty seconds, you'd probably want to know too!
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Web site promotion 101 | 01.18.08
Here are five phases of any Web site promotion plan.
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Filter out internal traffic to your Web site | 12.28.07
If you send me your IP address, then we can filter out everyone from your company who visits your own Web site.
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Autism campaign attracts negative attention | 12.21.07
When does an ad campaign go to far? When the creative is a ransom note for your developmentally disabled child.
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