Covalent Logic
Knowledge Base
Advertising 03.09.11 iab goes BIG In an effort to bring the big bucks to the web, the Interactive Advertising Bureau (IAB) has selected six new ad formats.
02.15.11 Sneaky, Sneaky: J.C. Penney Lands in Hot Water as they Tamper with Google Search Results 02.13.11 Fusion Charts v3 Animated Graphs and Charts
If you have ever wondered how search result rankings come to be, one of the criteria involving "organic," or non paid results, is the number of links from other websites linking to a particular one. In this case, J.C. Penney engaged in exorbitantly scattering links throughout the net to their site, for anything from dresses, to travel gear, all in the hopes of raising their sites profile on Google searches. Google is not to happy about this, as they consider it cheating.  


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