Corporate Communications
05.18.09
Email Signature Etiquette
In 7th grade I took a Typing class where I learned the proper way to sign a business letter, the content for letterhead and the way to cc: and add "enclosures." I wonder if 7th graders now are learning the proper content for an email signature - and whether I can send some of my contemporaries to the class for a day or two.
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10.08.08
Can I Copy That Article and Post It On My Web Site?
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09.30.08
What to say "About Us"
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| Generally, no. Under the fair use doctrine of the U.S. copyright law, it is okay to use limited portions of a work including quotes, for purposes such as commentary, criticism, news reporting, and scholarly reports. There are no legal rules permitting the use of a specific number of words or percentage of a work, but unofficially, a 300 word or 15% rule has been used (based on some informal policy of major New York publishing houses from the 1900s). |
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We recommend providing About Us information at 4 levels of detail:
- Tagline on the homepage: A few words or a brief sentence summarizing what the organization does.
- Summary: 1-2 paragraphs at the top of the main About Us page that offer a bit more detail about the organization's goal and main accomplishments.
- Fact sheet: A section following the summary that elaborates on its key points and other essential facts about the organization.
- Detailed information: Subsidiary pages with more depth for people who want to learn more about the organization.
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