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Project

Our Lady of Mercy Columbarium Direct Mail

Services
Copywriting
Print
Strategy

Covalent created a marketing piece for Mercy to inform parishioners about soon-to-be-available columbarium spaces. Our goal was to make this Direct Mail piece also work as a piece of art, so this brochure could double as a gift to the Parishioners. The mailer folded out to the shape of a cross and combined gloss and dull varnishes for a unique finish with unexpected flashes of color. The folded piece also included a prayer card and a letter from the parish priest, Fr. Cleo.