Covalent Logic was tasked with conceptualizing, designing and executing a theme, nametags, wayfinding signage and more for an annual retreat in Austin, Texas. This innovative and forward-thinking retreat is not your average conference but rather a melding of minds (revolutionary minds, at that) to mull over the future of community, the nation and the globe.
Project Goals
Develop a visual identity to differentiate the 2025 conference from previous and future years while emphasizing the different industries and backgrounds represented by the conference attendees.
Strategy
Create a unique theme for the 2025 retreat by incorporating bold colors, maximalism and heavy text that implies futurism, technology and innovation.
Audience
The sole audience for this project is local members. This work is not meant for consumption by the general public.