Few places on earth hold as many perceived mysteries as the Bermuda Triangle, an area in the Atlantic Ocean where ships and planes seem to go to die.
You want to think out of the box, go out on a ledge, or maybe just get your message out there. Taking a risk can be difficult. That’s why you need a risk-taker in your corner. You might want an innovative product on the web—something that’s never been done before. Maybe you need a campaign to promote your company or announce a new endeavor. We can do that.
Our process is as unique as your problem. We don’t “save as.” We don’t use a formula. We draw from our canvas of experience—whether you need a website, graphic design, investor communications, public relations, an advertising campaign, videos, brand management or help in a crisis—we’ve got you covered. We’re nimble enough to respond to your needs and diligent enough to get the job done.
We believe that two heads are better than one. You’ll find us bouncing ideas off each other all day long to get to another right answer. Because one approach is not enough. We explore possibilities and options until you’re satisfied. You can’t learn what we do in a classroom (though our people *love* to get degrees), so it’s the experiences—all of them—that count. Our wide variety of backgrounds, past lives and time travel adventures drive our ability to innovate. But, former experience as a barista is always a plus!
As founder of Covalent Logic, she has a versatile skill set and background, including having been a graphic designer and web developer in 1992, cyber-cop and beta tester at AOL in the mid-90s and expert in pre-Renaissance Eastern European History, specifically focused on Romania and Dracula. She's a Senior Practitioner from the Southern Public Relations Federation and this year received the Goldsby Lifetime Achievement Award from the American Advertising Federation - Baton Rouge Chapter.
With the equipment for any job from steel-toed boots and a TWIC card to high heels and a well-stamped passport, she serves clients like Hilton Worldwide, Shell Chemical and the Office of the Governor.
With over 25 years in marketing and communications, Trae has done it all. From marketing coordinator to creative manager, webmaster to advertising sales -- you name it, he’s probably done it. Creative and efficient, he is uniquely suited to his role as Vice President.
Trae ensures that our team works seamlessly through every step from proposal to campaign evaluation helping us to provide our clients the best product. He coordinates individuals with varying talents and manages workflow so that each project meets our high standards and our clients’ needs.
Daniel provides art direction and management to Covalent Logic’s team of designers, overseeing their concurrent projects across a variety of media. His creative knowledge combined with focused organizational skills allow him to simultaneously usher other designers’ projects along while also managing and creating his own. Daniel’s deep understanding of the problem solving nature inherent to design work makes him not only a valuable creative asset but also a relevant critical thinker.
Daniel has worked for several Baton Rouge-based companies, including serving as Art Director at Diane Allen and Associates from 2006 to 2013. He most recently served as Creative Director of Marucci Sports. He graduated from the Savannah College of Art and Design with a Bachelor in Fine Arts in graphic design.
As one of the founding members, Stacey has been with Covalent since its inception in 2005. She is deeply committed to leading the creative team with passion and vision. Equally adept at both print and Web design, Stacey's diverse skill set and traditional design background enable her to develop quality solutions for both media. Her work has received multiple awards including the Business Report's Technology & Web Awards Website of the Year as well as regional and international awards of Excellence and Distinction from The Communicator Print Media Awards, Lantern Awards and Public Relations Society of America Awards.
Stacey has worked with a variety of clients across many industries including healthcare, athletics, hospitality, government and many more. She graduated from Louisiana State University with a Bachelor of Fine Arts degree in graphic design and has more than 15 years of experience in the industry.
When it comes to business, Betsy McDowell is known for not only meeting but exceeding client expectations. As Covalent’s Director of Accounts, she proves it daily, providing awesome customer service while passionately pursuing new opportunities.
Prior to Covalent, Betsy spent nineteen years at The Advocate, rising to the position of Local Sales Director. There, she successfully designed and implemented a multitude of strategic media services for the paper’s largest local and national clients.
An avid triathlete, runner, golfer, hunter and angler, this Oklahoma City native, along with her husband and two children, proudly calls Baton Rouge home
With a background ranging from science to finance to real estate, Mark has proven to possess some impressive skills. After graduating from LSU in 2010 with a degree in Biological Sciences, Mark quickly followed his passion for number-crunching, first by taking CPA prerequisite courses, then working as an auditor for the prestigious accounting firms of Hawthorn, Waymouth & Carroll and Ernst &Young.
As Covalent’s Finance Director, Mark provides his invaluable expertise keeping our assets in tip-top shape. Despite this full-time gig, he also finds the time to handle the budgets and taxes for his own real estate investment firm, and pursue his CPA license. Like we said, impressive.
After 5 years in hospitality and tourism, Julie has traded in her heels for steel toe boots. She now spends her days at a construction site to manage internal communications, public relations and marketing for a major international client.
Julie has experience in an agency setting as well as in corporate communications, giving her a well-rounded view of the public relations landscape. She has written about a wide range of topics including fishing spots on the Louisiana coast, game day programs, landscape features at community parks, and LSU’s 150 years of history. Julie received her B.A. in Mass Communication at Louisiana State University, with a concentration in public relations (and a minor in tailgating).
New Jersey native, and 2015 graduate from LSU with a B.A. in Mass Communications, Cody Cifelli has a honed a diverse skillset of talents including political communications, public and media relations, as well as digital marketing and design.
Prior to his role as Content Coordinator, Cody was a Strategic Communications Liaison within the Louisiana Department of Education, where he monitored fiscal legislation for the Department, and assisted in the submissions to the Board of Elementary / Secondary Education. He also served as a Data Entry Specialist for the HIV/AIDS Alliance Region Two (HAART), and was a communications volunteer for the Republican Party of Louisiana.
Maria Connolly brings a fresh wealth of talent to our team as Account Manager. A graduate of Louisiana State University, Maria received her B.A. in Mass Communications/Public Relations, with minors in both Business and Psychology. While attending LSU, she was a marketing/PR intern for Woman’s Hospital of Baton Rouge.
Prior to joining Covalent Logic, Maria served as Brand Ambassador for DIG Magazine, overseeing marketing and digital media, and acting as communications liaison between clients and sponsors. She also helped coordinate city-wide branding events and fundraisers including Restaurant Week, Burger & Beer Week and The Louisiana Marathon. Maria also served as Executive Director for the Miss LSU-USA Pageant, and is currently on the Board of Directors for Forum 35.
With a seasoned background in the fourth estate, Ken Duhé is truly a man of his words. A LSU Mass Communications graduate, Ken spent more than two decades as news editor for The Advocate, then as their online news editor, curating content on the newspaper’s websites, as well as writing informative, entertaining and breaking news stories. In his spare time, he also volunteers as a reporter and managing editor for his Catholic parish newspaper.
As Covalent’s Content Team Manager, he’s still in the news game—utilizing his skills to help clients monitor their web traffic, share their content and build their brand.
As Account Manager, Courtney Greathouse brings a great deal to the Covalent table. A 2014 graduate of Shorter University in Rome, Georgia, Courtney received her B.A. in Communications, with concentrations in Public Relations and Advertising.
Prior to joining Covalent, she was a Community Marketing Specialist for Premier Health Consultants, planning and developing innovative marketing strategies to increase awareness of urgent care facilities and services, as well as serving as liaison to the communities at large.
She was also a Marketing Coordinator in the real estate industry in Nebraska, and assisted the PR and graphic design departments for her alma mater.
With more than a decade of communications experience, Account Manager Margo Jolet has an extensive background in developing highly-effective communications strategies. Margo received her Master of Mass Communication, as well as a B.A. in English and a B.S. in Psychology from LSU, where she was a member of the Honor Society of Phi Kappa Phi.
Before joining our team, she was LSU’s Associate Director of Marketing and Communications where she managed marketing campaigns and PR for more than 120 annual student activities and events. She served as Production Manager, spearheading community and university relations, and, as Writer/Editor, was responsible for marketing messages on behalf of the university.
In 2016, Margo wrote and defended her thesis, Weapons of Mass Communication: How the White House used Twitter to Talk About Obamacare, research from which was published by both the R Street Institute and a New York Times op-ed.
With a diverse background in music, theatre, finance and gaming, Jacob Lionberger is truly a Renaissance man and a welcome addition as our Administrative Assistant. A graduate of McNeese State University, Jacob earned his B.A. in Psychology, with coursework in both Visual Studies and Music. Before joining Covalent, Jacob worked as a Customer Service Representative for the Golden Nugget and L’Auberge Du Lac Casinos, and as a Retail and Personal Banker with Woodforest National and Iberia Bank. In his spare time, Jacob plays in the Trinity Baptist Church orchestra and Lake Charles Community Band, and volunteers in his community homeless shelter.
A native of Romania, Daniela brings a unique skill set and international perspective to the Covalent Team. A graduate of Spiru Haret University in Bucharest with a B.A. in International Relations and European Studies, Daniela's eclectic work history has proven her to be a natural in a multitude of areas—from project management (of course) to new employee training to corporate communications. Her experience also includes creating and executing employee training, developing a consumer support call center and data entry department, research, and product development and testing.
Jim has created results-driven, award-winning concepts, copy, content and campaigns for virtually every audience, for virtually every industry, and in virtually every medium. He has collaborated with some of the top-rated agencies in Minneapolis, New York, Los Angeles, Houston and Baton Rouge to create successful national brand-awareness campaigns for clients such as Pennzoil, Texaco, Coke Foods, General Mills, Raising Cane’s and Whataburger.
In addition to his vast experience as a creative writer and broadcast producer, Jim is also an accomplished musician, voice talent, actor, and recipient of AdWeek Magazine’s Radio Copywriter of the Year award.
Growing up in the town of Pato Branco, Brazil, where her father owned a print shop, Fernanda knew her CMYKs before her ABCs. And from an early age, knew she was destined to design.
While attending the Universidade Positivo in Curitiba, Brazil, she worked for the prestigious Servico Nacional de Aprendizagem Comercial, gaining valuable skills in marketing, interior design, photography and illustration. Upon graduating with her Bachelor’s degree in Graphic Design, she continued honing her talents as Project Manager for Patograf Industria Grafica.
After leaving Brazil, she took North America by storm, working as a graphic designer for a design firm in Virginia and Texas. And today, Covalent is reaping the benefits of her vast experience and vital exuberance.
Creative and curious, Micah can think on his feet—and outside the box. After graduating from LSU with a Bachelor of Fine Arts in Digital Art, and a minor in Digital Media Arts & Engineering, Micah honed his talents as a front-end web developer for LSU’s Center for Computation and Technology and as a graphic designer. In addition, his digital-inspired artwork has been exhibited in galleries in Baton Rouge and Lafayette.
This guy knows the difference between generative and evaluative research. And with skills in research, illustration, design and web development, as well as proficiencies in web and A/V software, Micah is the consummate user-centered problem solver.
Darren brings more than 14 years of experience in brand cultivation and illustration to Covalent Logic. His architectural sensibility helps him to see beyond the aesthetic and into the practical, making Darren particularly invaluable to his clients.
Darren’s design work has included graphics and illustration for signage, packaging, magazine layout, illustration, digital (photo manipulation), identity, corporate communication, tradeshow materials and informational design. His skills have been utilized in everything from logos, stationery and brochures to magazines, banners and billboards. Darren’s clients include Genesis Energy, Our Lady of Mercy and the Downtown Development District. He graduated from Louisiana State University with a Bachelor of Fine Arts in graphic design.
One of our newest Content Coordinators, Melissa Whitten is a 2017 graduate from Southeastern Louisiana in Hammond. While earning her B.A. in English, Melissa was an “Urgency” writer for Utilus, due to her writing skills and her ability to hit every deadline. During that time, she was also a contributing writer and full-time librarian for the Louisiana Resource Center for Educators, where she developed a cost-saving library model, and spearheaded their content marketing and social media accounts. Her literary talents and ability to think quickly on her feet make her an invaluable member of our web development and corporate branding teams.
Sally joined the Covalent Logic team in February 2011 after a long list of impressive adventures, including a B.A. in Math, a B.A. in Music and a B.M. in Harp.
Before she began at Covalent Logic, Sally kept the books for a number of other companies—such as Classical Recording Company and Oil and Gas Royalty. She was also a professional harpist for several symphonies where she played with the likes of Pavarotti, Moody Blues and Aretha Franklin.
As Covalent Logic’s Chief Software Architect, he applies his diverse skill sets to devise and implement clever solutions to the most challenging programming scenarios.
Don’t let the young age fool you. This is one multi-lingual multi-tasker who can do it all – and with an international flair.
After studying at the University of Barcelona, Lauren graduated from LSU with a B.A. in Communications Studies and Spanish. From there she put her diverse talents to good use, translating social media for Houston’s oil and gas industry, handling PR and copy for the Governor’s office, analyzing marketing trends for an upscale magazine and securing qualified employees for Fortune 20 companies.
Despite her busy schedule, Lauren still found time to balance communications with community, spending a year in Mexico volunteering in a local mentoring program.
To us, her ability to think fast and far-reaching in a multitude of mediums says awesome in any language.
While his name is hard to pronounce (“Tara tong say”), his pronounced talent is easy to see. James is a recent graduate of the University of Louisiana at Lafayette where he earned a B.A. in advertising and a minor in marketing. In the short time since, he has built a rep as a highly motivated critical thinker and is our resident expert in managing press releases, maintaining social media and building specialty web pages for very happy clients.
With her background in business and homegrown love for the written word, the only thing Lindsey enjoys more than creating effective communications strategies is seeing the impact it makes for our clients.
As a student, she first honed her talents as a sports journalist for LSU’s Tiger Weekly. Then after graduating with her MBA in 2011, she joined the global communications team of one of the world’s leading specialty chemical companies, gaining valuable experience developing and distributing communications to an international audience.
It’s her diverse background that puts her on the forefront of providing effective communications for clients in every medium and maintaining open communications between clients and customers in every situation.
That means we work nights and weekends. We take your calls and respond to your emails. We build the timeline with you to meet your goals. We work with your budget to make sure we’re making our efforts where you see value. Need a place to sit, think and write… come to our office, have coffee and work uninterrupted. You’re invited. We collaborate. Really. If you come up with a brilliant idea, we’ll execute it. If you need the ideas, but have other resources to execute it, we aren’t offended. Let’s just get it done.Learn more about our servicesGiving Back
We take satisfaction in being a part of your success and watching you get the credit. In this news stream, we’ve included articles about our staff members and coverage of projects we’ve worked on, but there’s plenty missing. Sometimes we have a confidentiality agreement, sometimes our work is peripheral to a larger campaign. And then some of the stuff we do is really routine and not worthy of a big article. But, we execute it with precision anyhow.
You’ll have to trust us—we’ve done IPOs, multi-national campaigns in other languages, internal newsletters for hundreds of thousands employees. And last week we designed an ad for a start-up that had almost no budget, but we believed in it.
Few places on earth hold as many perceived mysteries as the Bermuda Triangle, an area in the Atlantic Ocean where ships and planes seem to go to die.
In marketing a brand or business, the three-sided triangle has been widely used due to its variety of meanings.
The rule of three is a delightful technique in which events, characters or subjects are grouped in threes.
Before we begin, let’s look at what we’re dealing with. A triangle is a thing with three edges and three vertices (corner points).
Humanity’s fascination with the wheel goes back a good 40,000 years, when petroglyphs (circular marks) were found carved into rock. Although anthropologists are unsure what these crude spirals and wheels meant, they all agree that these ancient guys were totally obsessed.
The circle of life symbolizes two opposites, life and death, and so rationally it should be a neutral symbol.
But, we don’t rest on our laurels. Accolades and recognition may come, but we expect to get better with every project we do. When we finish a project, we don’t focus on the shiny objects—we keep thinking about how we can do even better next time. Meeting your strategic goals matters more to us than awards. But just in case you need to know we’re winners, here’s a short list:
But, really… we prefer if *you* win awards.