Capturing the essence and attitude of this game-changing facility was anything but routine. So, our branding strategy was to position them as a Fitness Revolution: a preeminent, state-of-the-art gym with round-the-clock access. For their logo, we created a custom lettering design to resemble a digital clock that never stops.
We added branding muscle through social media, promoting features such as Fitness on Demand, which provided off-site virtual exercise and workout classes.
For their interior, we brought bright, clean environmental graphics, with the right color schemes to evoke feeling of good health and vitality in a natural setting.