Locally-owned and Louisiana-based, Smart Choice provides full home warranty coverage for everything in and around homes. But what sets it apart—and makes it a very Smart Choice—is that it also provides an in-house team of licensed, certified and insured technicians. With no outsourcing, Smart Choice can offer faster response, more competitive pricing and more reliable service from a friendly, familiar face.
In creating the logo, we wanted to quickly illustrate how choosing Smart Choice was a “wise” decision (and woo is wiser than an owl?)
From there we created the tagline “It’s Owl You Need” to tout Smart Choice’s comprehensive home warranty coverage. We also designed and developed a website and a services brochure.